Glossary

Digital marketing terms

Home Resources Glossary

Integrated Campaigns

An integrated marketing campaign combines multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience. The main goal of most integrated campaigns is to convert viewers into customers. Each industry is different and integrated campaigns may also include a sales strategy. An integrated campaign can prove more successful than utilizing only a single advertising channel to a limited audience.

Previous glossary term
Influencer
Next glossary term
Interactive Tools
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

See why 250,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free
Contact Sales
×