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An integrated marketing campaign combines multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience. The main goal of most integrated campaigns is to convert viewers into customers. Each industry is different and integrated campaigns may also include a sales strategy. An integrated campaign can prove more successful than utilizing only a single advertising channel to a limited audience.
Visit our Knowledge Base to explore ideas, examples, and ways to measure your integrated marketing campaign.
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