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An integrated marketing campaign combines multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience. The main goal of most integrated campaigns is to convert viewers into customers. Each industry is different and integrated campaigns may also include a sales strategy. An integrated campaign can prove more successful than utilizing only a single advertising channel to a limited audience.
Visit our Knowledge Base to explore ideas, examples, and ways to measure your integrated marketing campaigns. Learn why integrated marketing campaigns should always be included in your email marketing: Why Integrated Campaigns?
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