Glossary

Digital marketing terms

Resources Hub » Glossary » Integrated Campaigns

Integrated Campaigns

An integrated marketing campaign combines multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience. The main goal of most integrated campaigns is to convert viewers into customers. Each industry is different and integrated campaigns may also include a sales strategy. An integrated campaign can prove more successful than utilizing only a single advertising channel to a limited audience.

Visit our Knowledge Base to explore ideas, examples, and ways to measure your integrated marketing campaigns. Learn why integrated marketing campaigns should always be included in your email marketing: Why Integrated Campaigns?

Previous glossary term
Influencer
Next glossary term
Interactive Tools
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free