Glossary

List Hygiene

List hygiene is important in order to keep an email marketing list viable. A list should be reviewed periodically to remove bounced email addresses, remove unengaged subscribers, and update any email address change requests. It may also be necessary to periodically verify permission from the subscriber that they still want to receive messages from your company.

List hygiene is important in order to keep an email marketing list viable. A list should be reviewed periodically to remove bounced email addresses, remove unengaged subscribers, and update any email address change requests. It may also be necessary to periodically verify permission from the subscriber that they still want to receive messages from your company.

Previous glossary term
Hard Bounce
Next glossary term
Marketing Automation
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free