Glossary

List Hygiene

List hygiene is important in order to keep an email marketing list viable. A list should be reviewed periodically to remove bounced email addresses, remove unengaged subscribers, and update any email address change requests. It may also be necessary to periodically verify permission from the subscriber that they still want to receive messages from your company.

List hygiene is important in order to keep an email marketing list viable. A list should be reviewed periodically to remove bounced email addresses, remove unengaged subscribers, and update any email address change requests. It may also be necessary to periodically verify permission from the subscriber that they still want to receive messages from your company.

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