Glossary

Owned Media

Owned media is any online property owned and controlled by a brand, such as a blog, website or social media channels. The more owned media channels a business has, the larger the digital footprint, which means more potential reach to customers and followers.

Owned media is any online property owned and controlled by a brand, such as a blog, website or social media channels. The more owned media channels a business has, the larger the digital footprint, which means more potential reach to customers and followers.

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