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The primary focus of a promotional email is to get the word out to potential customers about your product or service. Common email promotions include coupons or other discounts, access to exclusive content, or admittance to an invitation-only event. The ultimate goal of an email promotion is to move a potential customer through the sales funnel to a conversion. The type of conversion will vary based on your specific business, but the most common conversion is a purchase of a product or service. Other conversions could include a sign up or a whitepaper download. The promotion within the email deployment could be offered for a limited time, so the recipient will feel the need to take immediate action.
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