Glossary

Content marketing terms

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Content Promotion

Content promotion is the process of distributing blog posts and other resources via both paid and organic channels, which may include pay-per-click advertising, influencer outreach, PR, social media, email marketing, and syndication. In today’s marketing landscape, it is not enough to have quality content; it is also important to know how to promote that content through a variety of different channels in order to reach the largest appropriate audience.

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Content Optimization
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Content Quality
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