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Email marketing terms

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Email Campaign

An email campaign is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose, such as download a white paper, sign up for a webinar, or make a purchase with a provided coupon. Each email requires a well-written subject line, focused content, and a specific call to action to achieve the campaign’s goal. Email campaigns are often sent through email service providers, like Campaign Monitor.

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