9 minute read time
In today’s tech-forward environment, most businesses use a variety of software tools—CRMs, analytics platforms, websites, landing pages—to capture customer data and automate their marketing and sales activities. And the true power of any of these services is unlocked only when integrated with your email marketing platform.
Integrating with your email marketing software can help you segment subscriber lists, trigger automated emails, or even dynamically update the content of your newsletters to suit the preference of each subscriber. All of which can increase the success of your marketing efforts and drive revenue for your business.
Campaign Monitor integrates with hundreds of tools and apps so you can customize your email marketing program to fit your specific needs. Not sure where to start? We’re rounding up our top integrations in this guide, and we’ll show you how to use each integration to elevate your email marketing program.
|CRM||Starting from USD $8/month*||Save time by combining the features of Campaign Monitor with your Salesforce data to deliver personalized content to your pipeline.|
|*CM4SF is free the first 14 days, with subscriptions starting at USD $8/month thereafter. The subscription is charged based on the total number of active subscribers in Campaign Monitor. This price is separate to the platforms costs of Campaign Monitor and Salesforce subscriptions. Read more about the integration here.|
Campaign Monitor for Salesforce (CM4SF) is the top-ranked email marketing app for Salesforce, thanks to its easy setup and comprehensive set of features. CM4SF allows you to sync your contact and campaign data as well as send and measure the success of email campaigns—all from within the Salesforce app. By combining the features of Campaign Monitor with your Salesforce customer data, you can send personalized and targeted campaigns.
This integration is developed and supported by Beaufort 12, longstanding Salesforce integration specialists. You can learn more about pricing and see their installation and setup guides on their website.
“Campaign Monitor for Salesforce is easy, fast and seamless to integrate. It has enabled us to really reach out and get to know our clients. The customer service is brilliant; it’s responsive, helpful and personal, by people who really know their product and care about their customers.” Paul Easto, CEO Wilderness Scotland and Wilderness Ireland
The foundation of any successful email marketing program is accurate data and rich customer insights. By integrating Salesforce with Campaign Monitor, you can automatically sync data between the two apps, never missing a new contact or changes to an old one. With valuable customer insights from Salesforce now flowing seamlessly into Campaign Monitor, you can build modern and hyper personalized email campaigns without a line of code or ever leaving Salesforce.
More highlights of the Campaign Monitor For Salesforce integration:
More resources: To find out how to get the most out of the integration, check out our latest webinar, Learn How To Use Campaign Monitor For Salesforce.
|Reporting and Analytics||Free with a Campaign Monitor subscription||Track conversions and monitor the success of your email campaigns.|
Analyzing basic email metrics like open rates and click-through-rates is useful when monitoring audience engagement. But to really understand the effectiveness of your email marketing strategy and measure ROI, you need to go beyond these results to understand whether your efforts are generating leads and converting those leads into customers.
Google Analytics is a free tool that gives you a deep understanding of your website visitors and customers. You can set up custom dashboards and reports that show you the number of visitors to your site, where they came from, how long they stayed, and how they interacted with each page. When combined with Campaign Monitor, you can use Google Analytics to compare the impact of different campaigns and assess the overall performance of your email marketing program compared with other digital marketing channels.
Once enabled, Campaign Monitor can automatically add Google Analytics tracking to your email campaigns so you don’t need to worry about manually editing URL links in every email you send.
Connecting the results from your email campaigns to the data on your website gives you powerful insights into how your campaigns convert into web traffic, customer conversions, and sales.
More highlights of the Google Analytics integration:
If you’re using the direct edition (single team) of Campaign Monitor, see this guide.
If you’re using the multi-client or agency edition of Campaign Monitor, see this guide.
More resources: Check out this guide to download our free Google Analytics dashboard that you can instantly install in your own account to get a more precise picture of how email is performing for you.
|Mobile SMS||Free with a Campaign Monitor and RunGopher subscription*||Improve subscriber engagement by triggering automated SMS journeys from your email marketing campaigns.|
|*You can try RunGopher for free with a 30 day trial, after which you need to purchase a subscription starting at USD $30/month. Read more about RunGopher here.|
SMS is an effective marketing channel that allows businesses to send concise, timely messages to their customers. Combined with email, the two create a more targeted and scalable customer communication experience.
Using AI-powered automation, RunGopher is an SMS marketing platform that delivers personalized journeys that can drive growth outcomes such as customer engagement, lead nurture, ecommerce promotions, and NPS journeys.
When integrated with Campaign Monitor, RunGopher enables you to trigger automated, two-way SMS conversations when a subscriber reads, clicks on, or even ignores your email. The integration lets you send any Rungopher SMS conversation to your existing Campaign Monitor subscriber lists and automatically updates the list with any opt-out preferences.
This is a particularly useful integration for marketers looking to execute a multi-channel communications strategy.
More highlights of the RunGopher integration:
And here are some examples of how you could effectively combine SMS and email:
Follow this installation guide to link your RunGopher and Campaign Monitor accounts. Once you’re connected:
|CMS and Signup Forms||Free with a Campaign Monitor account and WordPress site||Grow your audience by adding signups from your WordPress site directly into your Campaign Monitor email list.|
Campaign Monitor for WordPress lets you harness your WordPress site or blog to grow your audience, using flexible signup forms that feed right into your Campaign Monitor lists. You can choose from five different methods of capturing subscribers:
Installation and setup is simple and only takes a few clicks. You can find detailed instructions on how to get set up on our help site:
|Landing Pages||Free with an Unbounce and Campaign Monitor subscription*||Maximize subscriber growth by creating customizable landing pages and directing signups to your Campaign Monitor lists.|
|*Unbounce monthly subscriptions start from $80 USD / month. Read about Unbounce pricing here.|
Unbounce lets you create and optimize custom landing pages without worrying about complex analytics or code. Featuring a fully-fledged visual editor, powerful A/B testing capabilities, and interactive reports, Unbounce has taken the legwork out of lead generation.
With a built-in integration to Campaign Monitor, you can now automatically push email signups from your Unbounce forms to an existing subscriber list in your Campaign Monitor account.
By integrating Unbounce with Campaign Monitor, you can grow your email lists with a steady supply of qualified leads directly from your landing pages. You don’t have to manually export email addresses, then re-import them into Campaign Monitor—it’s all automatically done for you.
Unbounce is also a great tool to create bespoke landing pages for your email campaigns. Direct subscribers to an exclusive offer or invite them to sign up to your new product launch.
Using Unbounce and Campaign Monitor together you can also A/B test different landing pages and signup forms on your site to learn what drives subscriber growth.
Check out this setup guide from Unbounce for step-by-step instructions on how to integrate your Unbounce account to Campaign Monitor.
|Nonprofit CRM, Fundraising, and Donor Management||Starting from USD $99/month*||Reach your fundraising goals with a seamless CRM and email marketing integration.|
|*This price is in addition to the subscription cost for Campaign Monitor and Raiser’s Edge. There is also a cost for implementation and installation. Read more from the developers here.|
Raiser’s Edge (RE) NXT is a comprehensive cloud-based fundraising and donor management software solution, built specifically for nonprofits. RE NXT provides tools to streamline various activities in a nonprofit organization and provides the infrastructure you need to grow your revenue. The built-in acquisition tools allow users to reach prospective donors and send them timely and relevant communications.
Developed by Red Arc, this integration connects RE NXT to Campaign Monitor. The result is fully automated data transfer between the two apps, sending campaign and subscriber data to RE NXT as well as automatically managing unsubscribes and communications preferences.
Simply download the app from the Blackbaud Marketplace. Read the installation guide here.
Taking your email marketing to the next level isn’t as hard as it may seem. With the right tools, you can power incredibly personal campaigns, which is proven to generate more revenue and higher ROI.
With powerful segmentation, easily create customized journeys for your subscribers.Learn More
We go great with inboxes. Sign up for our newsletter for can’t-miss marketing insights.
With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.Try it for free