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Email Usability: The Science of Keeping It Short and Sweet

Your message may only get 51 seconds of fame (if it even gets ‘read’).

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How to Create an Email Newsletter Subscribers Want to Read

Check out these tips for creating great content people will look forward to reading.

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10 Favorite Holiday Email Designs from Our Customers

We’ve collected our 10 favorite holiday emails – all sent by our awesome customers.

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8 Resources For Awesome Icons for Your Email Marketing Campaigns

Coming up with new imagery for every email marketing campaign can be tough.

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A Fresh Look at Fonts in Email Design

We look at interesting font-stacks and examples, plus foreign-language campaigns

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Support for Animated GIFs in HTML Emails

Animated GIFs in email can increase engagement, but they’re tricky.

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How to Structure Your Email Marketing Campaigns for “Scanners”

Do you read every word of an email or do you scan through it? Most…

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How to Customize an Email Template in 7 Simple Steps

These easy steps will help you create a customized email template without any code.

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Generate Donations with These 5 Nonprofit Marketing Emails

Five emails nonprofits can send to generate donations (with a bonus!).

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5 Real Life Uses for Animated GIFs in Your Email Marketing

Why GIFs should be used in your email campaigns & see 5 real-life functional uses…

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Use the Inverted Pyramid Model to Create an Effective Email Newsletter

In this post, we’ll discuss what the inverted pyramid model is and how it can…

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