Email marketing terms

Resources Hub » Glossary » Conversion


A conversion occurs when an individual performs a specific valuable action. The action will vary based on the goal of the marketing message. For example, if a business wants to build an email contact list, they may offer a free whitepaper with a newsletter signup. The newsletter signup is the conversion point. When developing a marketing campaign, it is important to have a clear call to action in order to guide the recipient through the funnel to the conversion point.

Previous glossary term
Click-to-Open Rate (CTOR)
Next glossary term
Double Opt-In
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free