Email marketing terms

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Email List Fatigue

Email list fatigue is a possible issue if conversions from email marketing deployments decrease. While it is often due to old subscribers in your list, it can also be due to stale or repeated messaging, or the information provided is no longer relevant or of interest to the recipient. In order to avoid email list fatigue, make sure to have good list hygiene on your email lists, provide new, relevant, and interesting content and do not send emails too frequently.

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