Glossary

Inbound Marketing

Inbound marketing is a method to obtain potential customers by utilizing non-paid marketing channels such as social, content and search. Unlike traditional advertising strategies, an inbound marketing strategy focuses on providing useful information to an audience of potential customers. This focus on addressing the needs of a target market through content, interactive tools and other inbound media has been proven to attract qualified audiences to businesses and product.

Inbound marketing is a method to obtain potential customers by utilizing non-paid marketing channels such as social, content and search. Unlike traditional advertising strategies, an inbound marketing strategy focuses on providing useful information to an audience of potential customers. This focus on addressing the needs of a target market through content, interactive tools and other inbound media has been proven to attract qualified audiences to businesses and product.

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