Digital marketing terms

Browse by...
Home Resources Glossary

KPI (Key Performance Indicator(s))

A KPI is a measurable number that companies use to measure the effectiveness of their marketing, sales and other departments. KPI metrics go beyond simple sales numbers and consider information like brand awareness, social media reach and website interaction. Often, marketers report on their KPIs monthly, weekly or quarterly.

Previous glossary term
Keyword Research
Next glossary term
Landing Page
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free
Contact Sales