Digital marketing terms

Home Resources Glossary

Meta Title

Commonly referred to as a ‘title tag,’ a meta title describes the main contents of the page and appears in SERPs. A well-written meta title is an important search engine optimization component. Meta tags, including meta titles, are not displayed on a page but within the HTML code of a web page as: <title>Subject of page | Company Name</title>. The meta title is used by search engines to index the page and controls how a page shows up in the SERPs.

Previous glossary term
Meta Tags
Next glossary term
Nofollow Links
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


See why 250,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free
Contact Sales