Glossary

Digital marketing terms

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Nofollow Links

A nofollow link is used to instruct search engines that a link should not be crawled or impact the linked website’s ranking. Nofollow information is not displayed on a page, but within the HTML code of a web page as: <a href=”http://www.google.com/” rel=”nofollow”>Google Nofollow link text</a>. While a nofollow link does not impact a link’s rank, it does still, however, build site and brand awareness.

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