Digital marketing terms

Home Resources Glossary

Founded by Google, Microsoft, Yahoo and Russian search engine Yandex, is a collaborative effort to structure microdata on the Internet and other forms of communications. Using schema microdata within a page’s HTML can help crawlers interpret a site’s content more accurately. Additionally, the use of schema microdata improves a site’s rich snippets, which can help a site appear more accurately in search engine result pages (SERPs).

Previous glossary term
Next glossary term
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


See why 250,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free
Contact Sales