Digital marketing terms

Resources Hub » Glossary »

Founded by Google, Microsoft, Yahoo and Russian search engine Yandex, is a collaborative effort to structure microdata on the Internet and other forms of communications. Using schema microdata within a page’s HTML can help crawlers interpret a site’s content more accurately. Additionally, the use of schema microdata improves a site’s rich snippets, which can help a site appear more accurately in search engine result pages (SERPs).

Previous glossary term
Next glossary term
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free