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Email is like a classic cocktail: Despite the occasional upgrade, it’s still the same reliable recipe people love.
See how crafting your email strategy is like mixing up a bar favourite.
The base of any good cocktail is the alcohol, and the base of your email strategy is relevant content (e.g. articles, recommendations, and copy targeting subscribers).
Pro-tip: Your email should always deliver value: information, discounts, education, etc.
Relevant content doesn’t quite fill the glass. Personalisation is a great mixer, because it uses data about your subscribers and tailors your content to their needs.
Pro-tip: You can personalise your emails with: behaviour, location, and past purchases.
The final touches elevate any cocktail, and automation turns an average email program into an efficient revenue stream.
Pro-tip: You can automate with these types of campaigns: welcome series, nurture tracks, and re-engagement journeys.
You may feel lost on how to craft a perfect email strategy, but it’s actually a pretty simple recipe.
This post is a part of Campaign Monitor’s Marketing & Mixology series. Check out these other pieces in the series:
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