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SubscribeEmail is like a classic cocktail: Despite the occasional upgrade, it’s still the same reliable recipe people love.
See how crafting your email strategy is like mixing up a bar favourite.
The base of any good cocktail is the alcohol, and the base of your email strategy is relevant content (e.g. articles, recommendations, and copy targeting subscribers).
Your email should always deliver value: information, discounts, education, etc.
Relevant content doesn’t quite fill the glass. Personalisation is a great mixer, because it uses data about your subscribers and tailors your content to their needs.
You can personalise your emails with: behaviour, location, and past purchases.
The final touches elevate any cocktail, and automation turns an average email program into an efficient revenue stream.
You can automate with these types of campaigns: welcome series, nurture tracks, and re-engagement journeys.
You may feel lost on how to craft a perfect email strategy, but it’s actually a pretty simple recipe.
This post is a part of Campaign Monitor’s Marketing & Mixology series. Check out these other pieces in the series:
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