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Dark Mode: Friend or Foe?

Dark mode: popular with gen Z and hated by old-school designers, modern browsers all enable…

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The Deliverability Download\nEdition #1: Post-peak pulse check

Welcome to the first edition of The Deliverability Download, where each month, our team of…

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The Deliverability Download\nEdition #2: Start fresh, with a strategy refresh

As we welcome a new year, it’s the perfect opportunity to take a moment to…

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The Deliverability Download\nEdition #3: One Year Into the Gmail and Yahoo Changes

It’s been almost 12 months since Gmail and Yahoo made one of the biggest changes…

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The Deliverability Download\nEdition #4: The email growth cycle – expert tips to help grow, nurture, and prune your program

With the arrival of a new season it got us thinking about email marketing programs…

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The Deliverability Download\nEdition #5: An Insight into Email Reputation

In recent times, terms like ‘domain’ or ‘sender’ reputation have been used regularly within the…

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AI Ate My Traffic

Have you noticed a dip in your organic traffic lately? You’re not imagining it. AI-powered…

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How to Build Signup Forms That Work: 7 Best Practices to Get More Subscribers

As the digital marketing landscape continues to evolve, email remains one of the most effective…

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7 Creative Ways to Leverage Signup Forms (beyond capturing newsletter subscribers)

When it comes to email marketing, a thriving, engaged subscriber list is one of the…

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The 5 Email Marketing Metrics That Matter Most (And How to Improve Them)

Email marketing has never been more powerful—or essential to growing a business, with research showing…

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Deliverability Download Edition #7:
Engagement Drives Reputation: How to Track and Improve It

Over the past few months, the Deliverability Download has focused on the various aspects of…

More resources to explore

Marketing to Gen Z: How to Reach a New Generation of Consumers

This report examines new data around Gen Z’s motivations, behaviors, and preferences.

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Custom Signup Form Builder

Design your own email signup form with our free signup form builder and start collecting addresses today.

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Email Marketing Benchmarks for 2022: By Industry and Day

Learn how your emails are performing relative to others in your industry, and what you can do to improve those metrics.

Read the report

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