There are several reasons why a subscriber may appear to have opened your email many times.
- It’s most often the case that your subscriber simply opened your campaign multiple times. If you’re sending interesting content, then more often than not your recient has come back to look at it multiple times.
- A subscriber could have a “Preview Pane” feature enabled in his or her email client. In this case, every time the campaign was clicked or scrolled to in the “Preview Pane”, the subscriber’s address displays as having opened the campaign. Find out more about how to design for preview panes.
- If the subscriber uses the email client to “forward” the email campaign instead of using Campaign Monitor’s Forward to a Friend feature, any subsequent opens by those recipients show as another “open” by your subscriber.
The Unique HTML Opened count in your Campaign Snapshot indicates the total number of unique opens for that entire campaign and does not take multiple opens into account.