Email Benchmarks

Seeing how your email metrics stack up to others in your industry is vital to informing and improving your strategy. Browse through our collection of global, region-specific, and industry-specific benchmarks guides and start improving your email performance today.

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Ultimate Email Marketing Benchmarks for 2021: By Industry and Day

We analyzed over 100 billion emails sent from across the globe in 2020. Here are...


Email Marketing Benchmarks: COVID-19 Edition

Take a look at how COVID-19 has changed email performance.


COVID Benchmarks Deep Dive: How Your Email Strategy Must Change

The world has changed—see how email has changed alongside it.


Australia Email Marketing Statistics and Benchmarks (2021): By Day and Industry

Benchmarks from billions of emails sent by Australian organisations in 2020.


UK Email Marketing Benchmarks (2021): By Day and Industry

We analysed billions of emails sent in 2020. See how you stack up.


US Email Marketing Benchmarks (2021): By Day and Industry

We analyzed billions of emails sent from US organizations in 2020. Here are the results.


Nonprofit Email Marketing Benchmarks and Takeaways for 2019

See how your nonprofit compares with email benchmarks for your future marketing campaigns.


Global Email Benchmarks Archive

Look back at global benchmarks from previous years.


Australia Email Benchmarks Archive

Explore past benchmarks to see what's changed in Australia.


UK Email Benchmarks Archive

Past benchmark reports from billions of emails sent by UK organisations.

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