Glossary

Click to Open Rate (CTOR)

The click to open rate (CTOR) compares the number of unique clicks and unique opens. This number indicates how effective the email message performed and if it created a level of interest by the recipient to click-through to learn more about the content within the email.

The click to open rate (CTOR) compares the number of unique clicks and unique opens. This number indicates how effective the email message performed and if it created a level of interest by the recipient to click-through to learn more about the content within the email.

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Click-through rate (CTR)
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