Glossary

Email A/B Testing

Email A/B testing is a strategy used to test a single element of an email in two different versions to find the version that performs best. This tactic is often used by marketers looking to find the most effective possible version of their email.

Email A/B testing is a strategy used to test a single element of an email in two different versions to find the version that performs best. This tactic is often used by marketers looking to find the most effective possible version of their email.

Example

In “Subject line 1”, you used a personalization tactic, like including the subscriber’s first name.
In “Subject line 2”, you used an information gap to build a sense of curiosity.

To conduct the email A/B test, the two versions would be sent to only a portion of subscribers to determine which version was more effective. From there, the remaining subscribers would be sent the winning version.

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