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Introduction

Each year, Campaign Monitor pulls data from billions of emails sent from Australia. We compile these findings into benchmark reports, showing you how Australia industries have performed over the year.

In this archive, we compile data from previous years, so you can track email changes around the world.

View the 2020 benchmarks report.

Looking for the latest data? Check out the 2020 Australia benchmarks report.

 

Metrics

2019 Australia email marketing benchmarks by industry and day

Here are Australia’s 2019 email benchmarks. These numbers are based non campaigns sent in 2018, using billions of emails sent by organisations in Australia.

Average email benchmarks for all industries in Australia

  • Average open rate: 19%
  • Average click-through rate: 2.7%
  • Average click-to-open rate: 14.1%
  • Average unsubscribe rate: 0.2%
  • Average bounce rate: 0.9%

average rates for open rate, click-through rate, click-to-open rate, unsubscribe rate, and bounce rate for all industries

click-through rates for all industries broken down by day

click-to-open rates for all industries broken down by day

Unsubscribe rates for all industries broken down by day

Bounce rates for all industries broken down by day

 

Best days for email marketing

  • Best day for highest email open rates: Tuesday 19.7%
  • Best days for highest click-through rates: Sunday and Tuesday 2.8%
  • Best days for highest click-to-open rates: Sunday, Monday, Wednesday, and Thursday 14.2%
  • Best day for lowest unsubscribe rates: all days were 0.2%
  • Best day for lowest bounce rates: Saturday 0.7%

Best days for opens are Tuesdays, best day for click-throughs are Tuesdays and Sundays, best day for click-to-open rate is Saturday, best day for bounces is saturday

 

Worst days for email marketing

  • Worst day for lowest email open rates: Saturday 17.9%
  • Worst day for lowest click-through rates: Saturday 2.5%
  • Worst day for lowest click-to-open rates: Saturday 13.8%
  • Worst day for highest bounce rates: Tuesday 1.0%
  • Worst day for highest unsubscribe rates: all days were 0.2%

Worst day for opens is Saturday, worst day for click-throughs and click-to-opens is Saturday, and worst day for bounces is Tuesday

 

Top industries by open rate

  1. Automotive and Aerospace (37.4%)
  2. Government (30.8%)
  3. Education (30.5%)
  4. Construction, Contracting, & Manufacturing (28.1%)

Chart showing Automative and Aerospace, Government, and Education having the top open rates

 

Top industries by click-to-open rate

  1. Media, Entertainment, and Publishing (20.3%)
  2. Real estate, Design, and Construction activities (17.3%)
  3. Education (16.0%)
  4. IT, Technology, and Software Services (15.3%)

Chart showing Media, Entertainment and Publishing, Real Estate, Design And Construction, and Education industries having the top click rates

 

 

View the latest benchmarks report. Get the latest metrics and stay up-to-date on email benchmarks in Australia. View the latest
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