Glossary

Landing Page

A landing page is a web page that users are brought to through certain sales or marketing tactics. In terms of marketing, a landing page is a standalone page with a focused directive and often includes a call-to-action. A common call-to-action is a signup form or special offer to purchase a product advertised on the site.

A landing page is a web page that users are brought to through certain sales or marketing tactics. In terms of marketing, a landing page is a standalone page with a focused directive and often includes a call-to-action. A common call-to-action is a signup form or special offer to purchase a product advertised on the site.

Previous glossary term
KPI (Key Performance Indicator(s))
Next glossary term
Lead Generation
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Request a demo