Glossary

Retargeting

Retargeting serves ads to people who have previously visited a website. The most common type of retargeting uses a piece of JavaScript placed on a user’s browser (commonly known as a ‘cookie’). That cookie will then serve a specific ad based on the user’s site visiting habits in an attempt to improve conversion rates. Many businesses segment their retargeting efforts based on which pages are visited by a potential customer.

Retargeting serves ads to people who have previously visited a website. The most common type of retargeting uses a piece of JavaScript placed on a user’s browser (commonly known as a ‘cookie’). That cookie will then serve a specific ad based on the user’s site visiting habits in an attempt to improve conversion rates. Many businesses segment their retargeting efforts based on which pages are visited by a potential customer.

Previous glossary term
Query
Next glossary term
RSS
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free