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Derek Harding put together a great read on the increasingly more important problem of email clients not loading images by default.

Some of the most popular email environments including AOL, Hotmail, Yahoo!, Gmail, Outlook 2003, and Thunderbird have images turned off by default. This can obviously have a huge impact on the design and effectiveness of your email campaign.

Derek offers a number of suggestions on dealing with this issue, namely:

  • Designing and testing your emails to get the message across even when images are turned off.
  • Getting added to the recipients address book, bypassing the problem altogether for the majority of email clients.

Definitely worth checking out.

  • Jason

    I have been putting at the top of the email some black text on top of a black image that says.

    “Be sure you are displaying external images”.

    That way if they are displaying images the message is obscurred; otherwise they get a little adivce as to why the email looks odd.

  • Dave Greiner

    That’s a good idea Jason. Combine that with a well written request to be added to their address book and you’re definitely moving in the right direction.

  • Jerome Bernard

    What about embedding the images in the email?
    [Quick google search: http://www.google.com/search?q=inline+attachment+image+cid%5D

    This will prevent CampaingMonitor from counting properly opened emails (anyway, I think you can’t properly do it if the end-user has disabled external images) but will at least display the images.

  • Dave Greiner

    Hi Jerome,

    Great suugestions, but from our understanding of inline images, they are not supported very well by a lot of email clients and will simply be handled like attachments. This combined with the fact that open rates can’t be measured is why we avoided this option in the first place.

  • mark

    Or try download latest outlook or other e-mail client;)

  • kredyt online

    Great article. Much interesting news. Very good blog. I am greeting

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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