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Derek Harding put together a great read on the increasingly more important problem of email clients not loading images by default.

Some of the most popular email environments including AOL, Hotmail, Yahoo!, Gmail, Outlook 2003, and Thunderbird have images turned off by default. This can obviously have a huge impact on the design and effectiveness of your email campaign.

Derek offers a number of suggestions on dealing with this issue, namely:

  • Designing and testing your emails to get the message across even when images are turned off.
  • Getting added to the recipients address book, bypassing the problem altogether for the majority of email clients.

Definitely worth checking out.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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