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Campaign Monitor 101

Deliverability and Authentication


Even though the word “authentication” can be intimidating, the process to authenticate your domain is actually pretty simple.

Watch Chapter 1 of this video to learn how domain authentication impacts your deliverability, then view Chapter 2 for steps to authenticate.

Domain authentication verifies that your email is coming from a legitimate source. It shows that your emails aren’t coming from someone pretending to represent you or your company.

This is super important, because emails sent from unauthenticated domains have an incredibly lowered chance of being delivered, meaning they could be flagged and prevented from going to an inbox. Authenticating your domain shows other email services (like Gmail or Yahoo) that your emails are legitimate and okay to view.

Your domain only needs to be authenticated once, and this can be done by you or someone on your IT team. And, of course, we’re here to help if you have any questions.

To authenticate your domain, go to your Account Settings by clicking on your profile in the top right. Then select Authentication, then Add a sending domain.

A quick note: The rest of this setup requires you to have access to your domain registrar, and has some pretty techy instructions. If you’re not familiar with any of these terms, you may want to ask your IT team for help, or reach out to the friendly support team here at Campaign Monitor.

Once you add your domain, you can Generate DNS records. You’ll need to add these DNS records to your domain settings. This is usually done by signing into your domain provider’s site (like GoDaddy or Google Domains) and adding the DNS records in your domain management settings.

After you’ve entered the DNS records into your domain provider, you’ll select I’ve added the record, please verify it in Campaign Monitor.

While these settings usually take 10-15 minutes to initiate, we recommend waiting up to 24 hours for the settings to finalize.

After everything has been set up correctly, your authenticated domain will be listed in your Account settings under the Authentication section.

Remember: If you have any problems along the way, our support team is here to help with tech jargon, troubleshooting, and getting you through the domain authentication process.

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