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Email Content Best Practices


Creating compelling emails can actually be pretty simple when you have the right guidelines. Check out these quick tips and best practices on how to solidify your email with design, copy, images, and calls to action.

Before creating an email campaign, let’s review some best practices to ensure your emails perform well.

We recommend balancing images and text to ensure your messaging is readable, even when images are blocked.

It’s a good practice to focus on one or two calls to action—or CTAs. You can provide a clear course of action and drive click-throughs by using CTA buttons.

Make sure to optimize for mobile devices. With more than 50% of emails being opened on mobile devices, designing and testing for mobile is essential.

Personalize your emails and deliver targeted content. Studies show that 74% of people.

You can ensure your messages are tailored to individual subscribers by utilizing custom fields and segments, which we cover in a separate video.

Now you can begin building your emails with confidence.

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