Glossary

Digital marketing terms

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Domain Authority

An important component of search engine ranking, domain authority is the measure of influence a domain name has. Domain authority is based on several factors which include age of website, engagement and links back to the site. The most effective way to influence a site’s domain authority is by following SEO best practices, producing well-written content and gaining relevant backlinks. Domain authority is a useful metric for internet marketers to track website quality.

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Customer Lifetime Value

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