Drip Campaigns

Getting started with Drip Campaigns. Planning a series of email campaigns takes time, especially when you’re sending each one manually.

With Drip Campaigns, you can plan the entire series up front, so every campaign goes out exactly when and how you want. Automatically.

Open Campaigns, and then click “create a campaign” and you’ll find Drip Campaigns waiting for you there.

When you create a new series, you’ll choose the mode that fits how you want it to run — Basic for a series you plan and schedule ahead of time. Or Advanced, for one that adapts based on subscriber behavior. Choose your drip campaign type thoughtfully; the type you choose is locked in once set.

For Basic mode, name your series, then add each campaign with its own name, list and its individual send date and time.

Once it’s scheduled, every campaign sends automatically, right on time.

For Advanced mode, choose one list up front for the whole series and then build out your campaign like you normally would.

Then set conditions based on how each subscriber responds, so the series can branch and send the right next campaign automatically.

Once your series is live, check performance any time– opens and clicks for each campaign or the whole series at a glance. Use what you learn to sharpen your next one.

And that’s it! You’re ready to plan your first Drip Campaign!