BuzzFeed drives massive website traffic with email marketing
BuzzFeed relies on Campaign Monitor to send content right to readers’ inboxes in beautiful emails that drive healthy engagement and send visitors to their site.
BuzzFeed has developed over 20 email newsletters that are catered to subscribers’ specific interests, like Health and Beauty. Email is one of the top 5 referrers of website traffic and visitors from email spend 3 minutes longer on their website than visitors from other channels! Read more about their email marketing success in this blog post.
BuzzFeed leverages Campaign Monitor’s automation to deliver educational courses like their “4-Week Get Fit Challenge”. Once a subscriber signs up for a course, they are greeted by a series of emails with exercise tips that are sure to get them in shape!Build an email like this
BuzzFeed has team members in dozens of regions that use Campaign Monitor to create and send campaigns. Even better, they have a truly global audience — this Books newsletter had readers in over 170 countries.Build an email like this