Virgin sells more experiences with email marketing and automation
Virgin Experience Days creates and sends amazing emails that elevate the brand and builds long-term relationships with its customers.
Virgin Experience Days sells fun gifts and experiences to Londoners, like flying lessons or 5 star dining experiences. They use email marketing and automation to promote their latest offers and get people exploring their favorite city. Their email marketing channel has seen tremendous success, growing 120% year over year. Read more about their email marketing story.
Virgin Experience Days ramps up their email marketing efforts around the holidays. Take a peek at their Mother’s Day Campaign, which included a round up of fun gifts for the mom in your life. Fun fact: Virgin Experience Days saw a 29% increase in open rates when they started AB testing and personalizing subject lines.Build an email like this
Every time a customer purchases an experience, they are automatically greeted with a discount code for their next purchase. This is a surefire way to encourage customers to keep coming back for more.Build an email like this